How Artificial Intelligence is Used in Copywriting and Marketing
4 min read

How Artificial Intelligence is Used in Copywriting and Marketing

How Artificial Intelligence is Used in Copywriting and Marketing
Photo by Possessed Photography / Unsplash

Automated content creation tools have become very popular within the digital landscape, especially among content marketers and SEOs who are always on the lookout for fresh and relevant content in the right quantity to provide value to their target audience. The milestones of artificial intelligence since the 1990s have led to alert and new tools and strategies for copywriting, content, and digital marketing.

Here are some of the ways that artificial intelligence technologies are being used for these areas:

1. How to boost your copywriting productivity

Creating content for blogs and websites can be time-consuming. A copywriter or content marketer can let an AI take over some of the workload by providing it with specific keywords or topics. The AI will then generate an unlimited number of topic ideas that can be used as the basis for new content.

The AI can also generate a list of potential blog topics, based on the classification tags and sentiments associated with each article.

This is especially useful for content writers – have you ever given an assignment to a writer or editor, only to have it come back with changes after you’ve already reviewed and approved it? You can avoid the hassle of back-and-forth communication by letting the AI write out your content.
While content is king, nothing definitive is written in stone. Proofreading and fact-checking can be done at later stages, and they might not entirely replace the time spent editing or revising your topics.
Talk about efficiency!

2. Checking the spellings, grammar, and writing style

Editing AIs can be used by copywriters no matter what stage of the writing process they are in—from drafting an outline to proofreading a final copy. By detecting errors and suggesting possible changes, it can help copywriters improve the quality of their writing.

For example, if you’re writing a promotional or educational ebook about the benefits of nano influencer marketing, you can employ AI grammar checking tools like Grammarly or ProWritingAid to check for and identify errors in the text. The software also suggests stylistic improvements and paragraph reordering for clear and concise messaging.

In addition to fixing spelling and grammatical mistakes, many editors also identify common stylistic issues. These can include problems related to overuse of specific words or phrases, lengthy sentences, lack of variety in structure and tone, or others.

Making these style corrections will help you write a natural, easy-to-read piece.

3. Ways to increase conversion rate

Beyond the ability to write good articles and correct your grammar, copywriting AIs become better and better at producing all sorts of persuasive marketing materials based on different frameworks after ingesting tons of online content.

You will easily find templates online to help you quickly craft an ad copy you already know drives results. You could even spend time creating ads from scratch, and really hit on your audience's pain points. Or why not use the Before-After-Bridge framework? Test and see what works best for you, your individual audience, and your campaigns!

This includes appealing to PPC marketers, who need to write the most eye-catching and compelling copy in order to attract the attention of internet users with incredibly short attention spans.

But, do you know which framework is going to lead to the most conversions for your audience?

The answer for enhancing your conversion rate is A/B testing. Basically, it's an experiment where you put two different versions of your web page and see which one performs better. It's generally time-consuming and somewhat costly, especially for small companies and startups. However, copywriting AIs make A/B testing way easier. Writing out different ad content takes only a couple of minutes.

Some AIs can test which version of copy and design elements can convert site visits into leads more successfully than others. These AIs are gaining power thanks to Machine Learning.

End-to-end optimization tools are a subset of CRO (conversion rate optimization) tools available on the market today. They essentially automate A/B testing to make it easier to run experiments, craft hypotheses, capture relevant data, crunch numbers, and calculate statistical significance.

A great example of this automation is Unbounce Smart Traffic. It was the first AI-powered CRO tool to hit the market. Many more followed.

4. Smartly creating targeted content

With the right copywriting AI, you can generate targeted copy in a specific niche if you know your audience well. You can do this simply by letting the AI write content for a specific target audience.

But that’s just the start. Other variations of these software tools, such as evolv.ai, are equipped to not only tailor the ad and landing page messages specifically to each user’s individual search intent and environment, but to also customize them dynamically based on the search terms they use. This is micro-segmentation on a whole different level, and it’s only possible thanks to the way that AI understands where each internet user is coming from.

5. Using AI to boost your search engine ranking

It's often difficult to know which keywords you should target to achieve the best results, especially when it comes to topics that are less popular but still need to be covered; this is where AI comes in handy.

Keywords are essential for optimizing your content for search engines. Using these tools can help you develop the right keyword list to target, so you can make sure your content reaches the right people in your target audience.

Additionally, copywriting AIs are also getting better at understanding and implementing the most effective SEO best practices and suggest changes to your copy in order to make it more search engine friendly. Surfer is a popular SEO optimization tool (and isn't just an artificial intelligence) that you should consider utilizing!