One of the number one things we hear from businesses when it comes to video content is writing the scripts and what to actually say. Probably the second most common thing is who is going to be in front of the camera, but that is a story for another day.
One tip that we regularly go through with all new clients is the fact that most businesses have scripts already! They have:
- Website content - the words and information that already exist on their website is video-worthy material (generally - might need a few tricks)
- The sales/customer service team - getting information and feedback on what questions they are getting asked or common objections is a great source of material that can be turned into FAQ content and once the videos are made, even help them do their jobs better.
- Product Details & Spec Sheets - Depending on how technical or complicated your product or service is, taking all those nitty-gritty details and rewriting and framing them in simple language and then explained in an elevate pitch style is perfect for the vertical video and social media platforms. They thrive on it.
- What your competitors are doing - not matter the industry there is always at least one or two of your competitors that would be doing some video work. Don't be too cheeky and just copy and paste what they are doing, but use it for inspiration to launch your next video.
We know nothing here is ground-breaking or cutting edge, but doing these basics well is the best step you can take when it comes to improving your content/video/marketing strategy.
The other thing is that this all takes time - which most businesses don't have - so if you need experienced content creators to do this for your business, contact us at firstname.lastname@example.org and we are more than happy to help out.